James Ellis Balcom
SeeChange
Pre-Order Now from AmazonKindle . Paperback . HardcoverJuly 17th 2026 Release
James Ellis Balcom spent over three decades inside troubled businesses. Turnarounds. Second-generation failures. Cash crises. He worked with over a hundred small and medium sized businesses across North America.
SeeChange is what three decades of watching businesses fail — and survive — looks like on the page.
He lives in West Michigan.
When his father got sick, Michael Anders didn't decide to take over North Coast Roofing. It was simply assumed he would. No conversation. No question asked.
For years he kept it moving — hustling for jobs, outrunning the numbers, ignoring what he didn't want to see. Then the wall arrived.
Thirty days. One hundred fifty-three thousand dollars. A foreman running operations his own way for twenty-two years. A wife doing the books at the kitchen table. A mentor whose only tools are questions and trust.
The bank is watching.
Three hundred fifty-seven days. One family. One company. One question no one asked at the start:
Even if he didn't choose this life — can it still become his own?
© 2026 James Ellis Balcom. All rights reserved.
Published by Inland Sea Press.